Products
Smart Custom Contextual Segments for OTT and Connected TV Publishers

Unlock the Power of Contextual Targeting with Smart Custom Segments

Introduction

Empower OTT and Connected TV publishers with the ability to monetize content through smart custom contextual segments. Our solution enables publishers to create bespoke audience segments tailored to advertisers' specific targeting criteria, driving campaign effectiveness and revenue growth.

Key Features
  • Custom Segment Creation

    Build custom audience segments based on contextual factors such as content genre, viewer demographics, and viewing behavior.

  • Seamless Integration

    Integrate custom segments into demand-side platforms (DMPs) or establish direct deals with brands and agencies for targeted ad placements.

  • Performance Tracking

    Monitor segment performance in real-time and optimize targeting strategies to maximize ROI for advertisers.